When you think of how you will brand your products or services, you need to think about trademarks. Though often underestimated, trademarks are extremely valuable. Trademarks represent your business and every time your business interacts with a customer, that customer leaves with an impression, which is referred to as good will. Well recognized products and services have a high level of good will, which correlates with a higher degree of brand recognition, trustworthiness, and customer loyalty. After deciding upon a trademark to be used by your business, our team can perform a search to ensure it is available and then submit an application with the U.S. Patent and Trademark Office for examination and approval. The trademark process is a fraction of the cost of the patent process, and it moves much quicker, so we often can provide these services on a flat fee basis.