Intellectual property - How to ensure you're protecting all of your company's IP assets

Traditionally, businesses protect their intellectual property (IP) with patents and trademarks.  These patents are generally utility patents which protect the function or use of a product.  Trademarks protect the name or logo under which a product or service is sold.

A more meaningful protection for businesses could include design patents and trade dress, says Barry A. Winkler, an attorney in the Intellectual Property Group at Brouse McDowell.

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